The Kellogg's x GLAAD 'Together with Pride' cereal is a limited-edition collaboration product created in anticipation of Pride Month that stands in solidarity with members of the LGBTQ+ community. The cereal features a festive mix of berry flavored rainbow hearts that have been dusted with edible glitter to make them an eye-catching option to enjoy for breakfast or a snack. The product is being launched at select retailers while supplies last.
The Kellogg's x GLAAD 'Together with Pride' cereal will also help to support GLAAD by encouraging consumers to upload their receipt to have the Kellogg Company donate $3 per box up to $140,000. The cereal features all of the brand's iconic mascots surrounding a bowl of the product to further drive home the theme of inclusivity and togetherness.
Image Credit: Kellogg's
Why This Trend Is Growing
- Pride-themed Products
- Businesses can capitalize on the LGBTQ+ community's purchasing power during Pride Month by creating limited-edition, themed products that show solidarity and inclusivity.
- Cause Marketing
- Partnering with social justice organizations in a visible way and donating a portion of sales to the cause can help businesses appeal to consumers who prioritize purchasing from companies that align with their values.
- Edible Glitter
- Innovating with edible glitter could add a fun and eye-catching element to any food product, attracting consumers who are looking for unique and exciting options.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can create themed products that appeal to consumers during certain times of the year, like Pride Month, to increase sales and show support for social causes.
- Marketing and Advertising
- Marketing and advertising agencies can help businesses develop cause marketing campaigns and visually appealing packaging that appeals to socially conscious consumers.
- Nonprofit
- Social justice organizations like GLAAD can partner with businesses to create collaborations like the Kellogg's x GLAAD cereal, increasing visibility and raising funds for their cause while building strong brand partnerships.
