With Pride just around the corner, iconic rainbow candy brand Skittles teamed up with GLAAD (the world’s leading LGBTQ+ media advocacy group) for a special initiative to support the LGBTQ+ community. The brand removed its signature rainbow for a limited-edition pack of Skittles to underscore that during pride, "only #OneRainbow matters." The new inclusive candy will still contain the same delicious flavors consumers are accustomed to, and $1 from each package purchased will be donated to the GLAAD organization.
“While Pride month certainly looks different this year, Skittles is passionate about showing its support for the LGBTQ+ community,” said Hank Izzo, Vice President of Marketing, Mars Wrigley U.S. “We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we’re excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long.”
Image Credit: Skittles