These collection of high-protein snacks have been announced by Jack Link’s as a new series of food varieties for consumers to pick up when seeking a savory, convenient way to stay fueled.
The new snack product lineup includes the 'Smokehouse Beef Sausages,' 'Cold Crafted Linkwich' and 'Steak Bites,' which are all made with premium meats. The protein-packed products build on the popularity of the meat-focused diets that many consumers are opting for as well as a shift towards conveniently formatted food varieties.
The high-protein snacks will launch in 2019 and were explained by Chief Marketing Officer at Jack Link's Protein Snacks, TD Dixon, who said, "We are on a mission to make protein snacking accessible to everyone. Consumers continue to seek more protein in their diet, so we’ve focused our innovation efforts, whether that be form, packaging or flavours, to provide consumers new opportunities to engage in the category. These efforts are creating incredible growth for our customers and the entire category."