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Interval House's The Broken Bride Registry Confronts Domestic Abuse

 - Oct 4, 2018
References: intervalhouse & brokenbride
The Broken Bride Registry by Toronto-based advertising agency Union is a confrontational bridal booth that seeks to raise awareness of domestic abuse. The heartwrenching project was exhibited by Interval House — a center for survivors of intimate partner violence. Showcased at Toronto's Bridal Show, the campaign is truly powerful.

The Broken Bride Registry is stocked with items such as cigarette burn creams, arm slings, untraceable cell phones and more. With a slogan that "not every bride lives happily ever after," each of the objects in the dystopian bridal booth tells a life story. Through scanning a code, visitors can experience these shocking and real narratives in video or written format.

The campaign was designed to call soon-to-be wives to action, encouraging them to add Interval House to their registry or to make a donation on the spot.