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Micro-Wedding Pop-Ups

Bijoux Birk is Helping Couples to Tie the Knot with a Micro-Wedding

— October 8, 2021 — Lifestyle
With the launch of its national bridal campaign, Bijoux Birk is also opening the doors to a wedding pop-up chapel in Toronto. The first-ever pop-up wedding chapel from the brand will be hosted in The Loft at Baro and it will provide everything needed for couples to tie the knot. Previously, the brand asked couples to share their special love stories online for their chance to win a micro-wedding. Invited couples will get to walk down the aisle to live music and experience a 15-minute ceremony by a legal officiant and a 45-minute reception with up to 20 guests.

The brand's new national multi-media campaign was informed by the "'joie de vivre' of two people meeting for the first time, and the moment they know they are meant to be together."
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