Beloved Pocky Sticks Enjoy a New Design-forward Packaging

 - Oct 30, 2018
References: instagram & designtaxi
The Pocky sticks are enjoying a fresh, limited edition make-over with a new palm-sized variety that makes the treat ideal for gift bags, stocking stuffers or a tasty mid-day snack. The nostalgic Asian treat boasts a design-friendly aesthetic through a potent contemporary approach. The colorful packs include four Pocky sticks that are slightly thicker than the originals. The limited edition gift variety is available in the most classic flavors — chocolate and strawberry, as well as sweet potato, citrus, grape, and matcha.

Each of the adorable package designs boasts a quirky, fun-poking slogan — 'Black Covered with Love' for chocolate, 'Berry Rolling in a Daydream' for the strawberry, 'Matcha Against the Forest' and so on.

The exclusive Pocky sticks are available in select Tokyo retailers until November 25th.

Photo Credits: PLAZA, Pocky Japan