Takeaway Packaged Chicken Snacks

The Birds Eye Chicken Shop products have been unveiled by the brand as a new lineup of snack options for consumers that are perfect for eating at home or out of the house for added convenience. The lineup will be available starting in November and includes four varieties in total including 'Buttermilk Strips,' 'Maple & BBQ Wings,' 'Hot & Fiery Chunks' and 'Southern Fried Wings.' Each of the chicken snack varieties comes packaged in takeaway-style packaging to convey a sense of convenience and ease of access for consumers.

The Birds Eye Chicken Shop products will be supported by an expansive marketing strategy at launch that includes in-store activations, TV advertising and a strong push through digital and social channels.