The Birds Eye Chicken Shop Products are Great for Sharing
Michael Hemsworth — October 29, 2018 — Lifestyle
References: birdseye & conveniencestore
The Birds Eye Chicken Shop products have been unveiled by the brand as a new lineup of snack options for consumers that are perfect for eating at home or out of the house for added convenience. The lineup will be available starting in November and includes four varieties in total including 'Buttermilk Strips,' 'Maple & BBQ Wings,' 'Hot & Fiery Chunks' and 'Southern Fried Wings.' Each of the chicken snack varieties comes packaged in takeaway-style packaging to convey a sense of convenience and ease of access for consumers.
The Birds Eye Chicken Shop products will be supported by an expansive marketing strategy at launch that includes in-store activations, TV advertising and a strong push through digital and social channels.
The Birds Eye Chicken Shop products will be supported by an expansive marketing strategy at launch that includes in-store activations, TV advertising and a strong push through digital and social channels.
Trend Themes
1. Packaged Chicken Snacks - Opportunity for food delivery services to partner with Birds Eye to offer these packaged chicken snacks to customers.
2. Convenient Snacking - Opportunity for other food brands to create convenient snack options that can be easily eaten on the go.
3. In-store Activations - Opportunity for brands to leverage in-store activations to raise brand awareness and engage with customers.
Industry Implications
1. Food Manufacturing - Food manufacturing companies can look into creating ready-to-eat meal options, similar to Birds Eye's packaged chicken snacks.
2. Food Delivery - Food delivery companies can partner with Birds Eye to offer their packaged chicken snacks through their platform for added convenience.
3. Retail - Retailers can create a separate section for convenient and easily accessible snacks like Birds Eye's packaged chicken snacks to attract customers looking for on-the-go options.
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