First We Feast’s Hot Ones Boneless Chicken Bites are Tasty
Michael Hemsworth — August 5, 2022 — Marketing
References: firstwefeast & foodbev
The First We Feast’s Hot Ones Boneless Chicken Bites are a new product created in partnership with John Soules Foods and FoodStory Brands as a food item perfect for avid fans of spicy fare to try out.
The chicken bites come in five flavors that range from spicy to smoky and get their flavor of a hefty dose of hot sauce in every bite. The hot sauces will be instantly recognizable to fans of the Hot Ones show where celebrities answer questions as they snack increasingly spicy wings. The products are arriving at Walmart locations now with a wider rollout taking place later this year.
General Manager Chris Schonberger commented on the new First We Feast’s Hot Ones Boneless Chicken Bites saying, "We are excited to expand our flavour assortment for the Hot Ones Boneless Chicken Bites with five of the most popular Hot Ones sauces that have been used on the show. It’s our goal to make the Hot Ones experience as accessible as possible to fans and to introduce new shoppers to flavours they won’t find anywhere else in the frozen aisle.”
The chicken bites come in five flavors that range from spicy to smoky and get their flavor of a hefty dose of hot sauce in every bite. The hot sauces will be instantly recognizable to fans of the Hot Ones show where celebrities answer questions as they snack increasingly spicy wings. The products are arriving at Walmart locations now with a wider rollout taking place later this year.
General Manager Chris Schonberger commented on the new First We Feast’s Hot Ones Boneless Chicken Bites saying, "We are excited to expand our flavour assortment for the Hot Ones Boneless Chicken Bites with five of the most popular Hot Ones sauces that have been used on the show. It’s our goal to make the Hot Ones experience as accessible as possible to fans and to introduce new shoppers to flavours they won’t find anywhere else in the frozen aisle.”
Trend Themes
1. Hot Sauce Boom - There is a trend towards using hot sauce to add flavor and heat to traditional food items, presenting opportunities for innovation in the condiment industry.
2. Celebrity Food Collaborations - Collaborating with celebrities to create unique food items is a growing trend in the food industry and provides opportunities for cross-promotion and increased exposure.
3. Convenience Comfort Food - The rise of frozen and pre-packaged comfort food items like chicken bites presents opportunities for innovation in the convenience food industry to appeal to busy and comfort-seeking consumers.
Industry Implications
1. Hot Sauce Industry - The rising popularity of hot sauces presents opportunities for innovation in the condiment industry to create new and unique flavors that appeal to consumers seeking heat and flavor.
2. Food Retail Industry - Collaborating with celebrities and creating unique food items presents opportunities for innovation in the food retail industry to attract new customers and increase sales.
3. Convenience Food Industry - The trend towards frozen and pre-packaged comfort food items presents opportunities for innovation in the convenience food industry to create new and convenient options for busy and comfort-seeking consumers.
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