Spanish creative agency Buenaventura Estudio embarks on a cosmetic packaging project for Modesta Cassinello. The design firm built "a visual system with different layers" both for functional purposes and as a way to communicate the client's mission. The minimalist aesthetic of the materials is achieved through flat design. The imagery instills harmony through Mediterranean-inspired symbology. The relationship between land and sea is effortlessly embodied through the cosmetic packaging project and the inherent simplicity of the design style allows for the compositions to be transferred seamlessly in both physical and digital formats.
Another reason for Buenaventura Estudio's approach to Modesta Cassinello's identity is the fact that the packaging design allows the client to insert new products into the line without a hitch.
Photo Credits: Bruno Herrera
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