Toronto-based creative agency Bob's Your Uncle partners up with Second Harvest to raise funds for the food rescue organization. The approach to this project proves to be creative, interesting and socially engaging. The central product for the charitable initative is a limited edition beer that is made from bread.
Bob's Your Uncle and Second Harvest repurposed bread that was fast-approaching its expiration date, creating a tasty alcoholic beverage that is appropriately dubbed 'Been a Slice.' This is a viable approach to raising funds for food rescue organizations, as it is a display of how edible waste can be limited.
The release is limited to 500 cases which will be available for purchase at select LCBO stores, as well as The Beer Store and a number of Toronto bars and restaurants.
Key Themes Behind This Trend
- Creative Fundraising
- Using innovative strategies to raise funds for charitable organizations.
- Sustainable Food Initiatives
- Repurposing food waste to create new products.
- Limited Edition Products
- Creating exclusive products to generate excitement and raise funds.
Where This Applies
- Advertising and Marketing
- Creative agencies can explore unique partnerships and campaigns to promote charitable initiatives.
- Food and Beverage
- Food rescue organizations and breweries can collaborate to create sustainable products.
- Retail and Hospitality
- Retail stores, bars, and restaurants can participate in limited edition product releases to support charitable causes.
