The latest McDonald's campaign aims to bring consumer attention to the convenience of the restaurant's locations. The promotional materials boast a minimalist aesthetic with a design that effortlessly implies the intent behind the ad. Completed in collaboration with creative agency Leo Burnett Ecuador, the two posters feature road-inspired settings. One of them portrays a car and its headlights, while the second exhibits two streetlights. In each one, the illumination swiftly forms the fast food restaurant's logo and the slogan 'On Your Way, All Night Open' is featured.
This McDonald's campaign is better known as 'McLights' and its primary intent is to remind consumers on lengthy road trips and late night commutes that they can conveniently grab a bite at most locations.