McDonald's Germany taps independent design agency Leo's Thjnk Tank for a series of marketing assets that uplift the aesthetic of the McCafé. The campaign looks to capture the attention of the early riser and reveal "what coffee lovers really care about — simply good coffee!"
This marketing initiative by McDonald's Germany for its McCafé is strengthened by numerous online graphics that are thematically appropriate, as well as a television spot. One of the more noteworthy designs is a new and playful rendition of the three Golden Arches. The first one is intended to illustrate sleepy eyes, with two coffee beans subtly poking out. It is safe to assume that this is the pre-coffee state. The next rendition boasts the McDonald's logo, with the two beans fully visible.
Image Credit: McDonald's Germany