Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,861 inspiring examples.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,945 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,945 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,861 cutting edge ideas.

Awareness-Spreading Beverages

These Pink Starbucks Drinks Support Breast Cancer Awareness Month

— October 11, 2018 — Marketing
In support of Breast Cancer Awareness Month and Lovepink Indonesia, a non-profit organization that focuses on early detection practices and provides mentor support for women with breast cancer, Starbucks Indonesia has created three pink beverages that are poured over ice.

The drinks are a part of Starbucks Indonesia's #PINKVOICE campaign, with this year's theme reported to be "Chat That Matters: Talk About It, Share It, and Save More." The purpose of this is to push the conversation to the forefront, opening up a space for people to learn about breast cancer, and become more knowledgeable of early detection practices that can be done at home.

It's said that Starbucks Indonesia will also host a number of events throughout October to spread awareness and combat any false ideas that surround breast cancer.


Image Credit: Starbucks
Trend Themes
1. Breast Cancer Awareness - Disruptive innovation opportunity: Develop innovative products and campaigns that support breast cancer awareness and promote early detection practices.
2. Social Responsibility - Disruptive innovation opportunity: Create strategies and initiatives that align with social causes to engage customers and promote brand loyalty.
3. Conversation Starter Campaigns - Disruptive innovation opportunity: Design marketing campaigns that stimulate meaningful conversations and drive awareness about important societal issues.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce new beverage formulations and flavors that align with social causes and contribute to raising awareness.
2. Non-profit Organizations - Disruptive innovation opportunity: Leverage technology and digital platforms to develop mentorship programs and enhance support for those affected by breast cancer.
3. Event Management - Disruptive innovation opportunity: Organize engaging events and workshops to educate the public about breast cancer, its prevention, and early detection methods.
4.9
Score
Popularity
Activity
Freshness