In support of Breast Cancer Awareness Month and Lovepink Indonesia, a non-profit organization that focuses on early detection practices and provides mentor support for women with breast cancer, Starbucks Indonesia has created three pink beverages that are poured over ice.
The drinks are a part of Starbucks Indonesia's #PINKVOICE campaign, with this year's theme reported to be "Chat That Matters: Talk About It, Share It, and Save More." The purpose of this is to push the conversation to the forefront, opening up a space for people to learn about breast cancer, and become more knowledgeable of early detection practices that can be done at home.
It's said that Starbucks Indonesia will also host a number of events throughout October to spread awareness and combat any false ideas that surround breast cancer.
Image Credit: Starbucks
These Pink Starbucks Drinks Support Breast Cancer Awareness Month
Riley von Niessen — October 11, 2018 — Marketing
References: lovepinkindonesia.org & teenvogue