Pringles' flavors are finding their way to new dishes through this collaboration. The premium snack food company is partnering up with Japanese noodle company Super Cup for a range of new products that are bound to satisfy cravings. The partnership produces the traditional snack remixed with tasty Pringles' flavors — from the Sour Cream chip seasoning and stir-fry noodles to the regular chicken noodle cup with notes of Jalapeño and Onion. The latter is generously garnished with bits of potato and onion as well.
The collaboration is established to celebrate Pringles' 50th birthday and, coincidentally, Super Cup's 30th. In addition, new Pringles' flavors are scheduled to hit convenience stores in the region. These offerings are inspired by the Japanese company's chicken and squid mixes.