The Ciroc Black Raspberry is Limited Edition and High-Quality
Michael Hemsworth — October 14, 2018 — Lifestyle
References: ciroc & conveniencestore
The Ciroc Black Raspberry vodka has been unveiled as a new limited-edition libation from the brand that is positioned as a strong competitor in the expanding flavored alcohol market.
Perfect for consumption in premium cocktail recipes, the alcohol features a 37.5% ABV and will be available for purchase in November to make it ideal for holiday celebrations. The alcohol is crafted with the brands signature vodka that has been distilled five times for total purity before being infused with the essence of crushed black raspberry.
The Ciroc Black Raspberry vodka speaks to the rising number of Millennial consumers who are seeking out artisan-inspired libations as they seek to craft their own premium cocktails rather than opt for traditional drinks like beer or wine.
Perfect for consumption in premium cocktail recipes, the alcohol features a 37.5% ABV and will be available for purchase in November to make it ideal for holiday celebrations. The alcohol is crafted with the brands signature vodka that has been distilled five times for total purity before being infused with the essence of crushed black raspberry.
The Ciroc Black Raspberry vodka speaks to the rising number of Millennial consumers who are seeking out artisan-inspired libations as they seek to craft their own premium cocktails rather than opt for traditional drinks like beer or wine.
Trend Themes
1. Limited-edition Flavored Alcohol - Opportunity to create new seasonal or holiday-themed flavored alcohol products to cater to the holiday celebrations market.
2. Crafted Artisan-inspired Libations - A chance to target the millennial market by incorporating artisanal and unique ingredients to create high-quality cocktail recipes in this growing market.
3. Purity and Infused Alcohol - Crafting distilled and infused alcohols with high-quality ingredients will become an important factor for competing in the flavored alcohol market.
Industry Implications
1. Alcohol Beverage Industry - A multibillion-dollar industry that is driven by the rising demand for artisanal quality and unique flavors in alcoholic beverages.
2. Hospitality Industry - The trend in drinking culture and cocktail crafting provides a unique opportunity for businesses in the hospitality industry to cater to a new target market by incorporating more avant-garde drinking menu items in their establishments.
3. Agriculture and Ingredients Industry - An opportunity to introduce and market the use of unique, organic, or locally-sourced ingredients in the beverage industry to create more infused alcohol and unique cocktail recipes.
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