The promotional materials for the fourth annual Latin American Design Festival were facilitated by Peru-based IS Creative Studio. The firm utilized the power of color narration and typography in simple and intuitive ways. The visual language answered to rules established by IS Creative Studio which allowed the company to focus on the interplay of elements within the design, rather than the possibilities outside of it.
The branding identity for the fourth installment of the Latin American Design Festival boasted only two colors — red and black, and two typefaces — the super extended Druk- Commercial and the light serif Fifty - Ecal. The result delivers striking and edgy layouts that surely capture the attention with the dominance of color contrast.