It's no secret that gluten-free diets have transitioned from specialty to mainstream as consumers seek to eliminate the protein complex from their diet, so brands are taking notice with new products like these Krusteaz baking mixes.
The new gluten-free mixes includes the Fire Roasted Cornbread & Muffin Mix and the Gluten-Free Cinnamon Swirl Crumb Cake & Muffin Mix, which are ideal for preparation this fall for everyone at the dinner table to enjoy. The mixes are each made with a premium blend of ingredients, which are perfect for those looking to limit or eliminate gluten from their intake.
Speaking on the new Krusteaz baking mixes, President of Continental Mills, Andy Heily, said, "These two new Krusteaz products give consumers what we know they want – options. Whether it's the option to enjoy a delicious baked good without the gluten, for health or personal dietary reasons, or the option to enjoy a classic side dish with a flavorful twist, Gluten-Free Cinnamon Crumb Cake and Fire Roasted Cornbread are exciting additions to our ever-growing line of easy-to-make mixes. We know people are going to love them."
Key Themes Behind This Trend
- Mainstream Gluten-free Food
- Brands can tap into the growing market demand for gluten-free food products.
- Specialty Baking Mixes
- Creating unique gluten-free baking mixes with premium ingredients can offer a competitive edge in the market.
- Health-conscious Consumers
- Companies that offer healthy and allergen-free products can tap into a consumer niche market that is growing rapidly.
Where This Applies
- Food and Beverage
- Companies in the food industry can explore the opportunity of catering to the growing demand for gluten-free products.
- Consumer Packaged Goods
- Creating specialty baking mixes can offer a unique opportunity for CPG companies to tap into the growing health-conscious trend.
- Retail
- Retailers can expand their offerings to include a wider variety of gluten-free products to meet the increasing demand of consumers with food allergies or dietary restrictions.
