'Krusteaz,' the Washington-based consumer foods company, has unveiled three new flavors for its line of Krusteaz baking mixes. These new flavors are 'Chocolate Swirl Crumb Cake & Muffin,' 'Chocolate Pie Bar,' and 'Sweet Corn Muffin & Cornbread.' This brand's baking mixes are designed for bakers of any skill level; whether an expert or a novice, customers are able to express themselves in the kitchen.
For the multi-purpose Krusteaz baking mixes, such as the Sweet Corn Muffin & Cornbread, the box houses instructions for both potential usages. This line of baking mixes, similar to the brand's previous fan favorites, boasts no added artificial flavoring. This means the experience of baking with these convenient packages is similar to baking with separate ingredients from scratch.
Image Credit: Continental Mills
What's Driving This Trend
- Artificial Flavoring-free Products
- Creation of baking mixes without added artificial flavors presents opportunity for the food industry to venture into more products of similar nature.
- Multi-purpose Baking Mixes
- Expansion of baking mixes with versatile use cases provides opportunity for the baking industry to explore other uses of common baking ingredients.
- Accessible Baking
- Inclusion of easy-to-follow instructions in baking mixes brings about opportunity for the food industry to tap into consumer convenience and accessibility of baking.
Who This Affects Most
- Food and Beverage
- Natural baking mixes can become a staple product of the food industry's offerings, especially for consumers looking for healthy yet convenient options.
- Bakery and Pastry
- Multi-purpose baking mixes can disrupt the industry by allowing bakers to experiment using different ingredients to create products that cater to different markets.
- Retail
- Inclusion of accessible baking instructions in baking mixes opens possibility for the retail industry to delve into the convenience offering of affordable yet versatile baking products.
