These new Krusteaz products are being launched to provide chefs and bakers alike with an easy way to craft authentic recipes from the comfort of their own kitchen. The products come in four varieties including Churro Belgian Waffle Mix, Vanilla Pound Cake Mix, Gluten-Free Vanilla Muffin with Sweet Glaze Mix and Gluten-Free Meyer Lemon Bar Mix. Each of the products target the changing taste and diet needs of consumers, while also accommodating preferences for convenience in the fast of ever-busier schedules.
The new Krusteaz products are priced starting at $3.49, and are being launched at Walmart, H-E-B and Kroger locations this spring. The products are expected to launch on a wider scale starting later this year.
Image Credit: Krusteaz
Key Themes Behind This Trend
- Authentic Baked Good Mixes
- Opportunity to create more innovative and unique baked good mixes for at-home baking enthusiasts.
- Convenience-driven Baking Mixes
- Opportunity to create more baking mixes that cater to the fast-paced and convenience-driven lifestyle preferences of consumers.
- Gluten-free Baking Mixes
- Opportunity to cater to the growing market of consumers who are following gluten-free diets and lifestyles with more and diverse gluten-free baking mix options.
Where This Applies
- Food Manufacturing
- Opportunity to create more innovative and unique baking mixes using natural and sustainable ingredients in food manufacturing.
- Retail
- Opportunity to expand the baking mixes market through strategic retail partnerships and launching in more grocery stores and supermarkets.
- Health and Wellness
- Opportunity to cater to the growing market of health-conscious consumers by creating more organic, non-GMO, and healthier versions of baking mixes.
