The Kodiak Power Cakes Flapjack & Waffle Mix Raspberry Lemon is being launched as a Target-only product that will provide consumers with a way to elevate their breakfast recipes with a touch of tartness.
The product is formulated with 100% whole grains and boasts 13-grams of protein in every serving with no artificial preservatives. Priced at $5.99 per 16-ounce box, the product features the flavors of raspberries and lemons to make it great for alternatively flavored pancakes or waffles alike.
Director of Brand Management Aaron Robinson spoke on the Kodiak Power Cakes Flapjack & Waffle Mix Raspberry Lemon saying, "We saw all kinds of delicious looking pancake and baked goods recipes that paired raspberries and lemon. With this direction, the product development team here at Kodiak knocked this one out of the park. Our new Raspberry Lemon Power Cake Mix is popping with bright, bold flavors while still delivering the protein and whole grains that consumers expect from us.”
Why This Trend Is Growing
- Flavored Breakfast Mixes
- An opportunity for brands to create more uniquely flavored breakfast mixes.
- Whole Grain Breakfast Mixes
- The demand for healthy breakfast options presents an opportunity for brands to offer more whole grain breakfast mixes.
- Protein-rich Breakfast Mixes
- A growing demand for protein-rich breakfast foods presents opportunities for brands to create mixes with high protein content.
Industries Being Reshaped
- Food and Beverage Industry
- Companies in the food and beverage industry can explore developing breakfast mixes with unique flavors and higher nutritional content.
- Retail Industry
- The retail industry can capitalize on the growing demand for healthy breakfast options by stocking up on breakfast mixes with unique flavors and higher nutritional content.
- Online Grocery Industry
- Online grocery stores can expand their product offerings to include more breakfast mix options with unique flavors and higher nutritional content, catering to the growing demand for healthy foods.
