The Zombie Skittles have been unveiled by Mars Wrigley as a deliciously undead treat for children and adults alike to try out, if they're brave enough.
The candies have been announced in anticipation of the 2019 Halloween season and feature a Rotten Zombie flavor that is hidden somewhere in the mix that is likely to be pungent but not too extreme or sickening. The candy also includes the flavors Mummified Melon, Petrifying Citrus Punch, Chilling Black Cherry, Boogeyman Blackberry and Blood Red Berry.
The Zombie Skittles come as one of a growing number of experiential food products that brands are creating to raise consumer intrigue and "dare" them to try, which speaks immensely to younger demographics like Gen Z.
Image Credit: Mars Wrigley
What Makes This Trend Stand Out
- Experiential Food
- Creating unique food experiences to raise consumer intrigue and engagement.
- Novelty Candy
- Designing novel confections to capture the attention of consumers, particularly Gen Z.
- Unconventional Flavors
- Incorporating unexpected and bold flavors into candy products for an added element of surprise.
Sectors Adopting This
- Confectionery
- Opportunities in this industry to capitalize on Halloween and seasonal offerings with unique and intriguing products like Zombie Skittles.
- Marketing and Advertising
- To appeal to younger demographics like Gen Z, there is a growing demand for experiential marketing campaigns centered around innovative food products.
- Retail
- In-store and online retailers can leverage Halloween as an opportunity for increased sales through unique and festive Halloween-themed food products like Zombie Skittles.
