The Zombie Skittles have been unveiled by Mars Wrigley as a deliciously undead treat for children and adults alike to try out, if they're brave enough.
The candies have been announced in anticipation of the 2019 Halloween season and feature a Rotten Zombie flavor that is hidden somewhere in the mix that is likely to be pungent but not too extreme or sickening. The candy also includes the flavors Mummified Melon, Petrifying Citrus Punch, Chilling Black Cherry, Boogeyman Blackberry and Blood Red Berry.
The Zombie Skittles come as one of a growing number of experiential food products that brands are creating to raise consumer intrigue and "dare" them to try, which speaks immensely to younger demographics like Gen Z.
Image Credit: Mars Wrigley