Diesel Taps into Mad Dog Jones for a Surreal Image Series

 - Oct 5, 2018
References: shop.diesel & hypebeast
This illustrated watch lookbook most definitely captures the consumer's attention on multiple accounts. For one, it is the dynamic quality of the images which are drawn by creative Mad Dog Jones. These visuals hover the line between anime and realism. Secondly, it is the overall quality of the debuted product— both in terms of the elegant style and its useful functionality.

This is quite an interesting approach to commercial lookbooks. Several labels in the fashion industry have undertaken similar methods of exhibition — from adidas Originals' collaboration with Dragon Ball Z to Kit Wan Studio's remixed editorial for the 'Chapter 000 第零章: The Odyssey' collection.

Mad Dog Jones was commissioned by legendary denim brand Diesel. The anime-inspired watch lookbook debuts the label's 'Heavy Transparency' line and effectively brings consumer focus on Diesel's functional hardware.