Dunkin' launches a social media costume contest that is sure to amp up the donut-loving business' presence on social channels. To participate, users are prompted to post pictures of Dunkin'-inspired outfits on Instagram and use the #DunkinDressUpContest tag. The company partnered with influencer Aww Sam who offers outfit inspiration on her blog with pictures and a how-to video. For one, this engages consumers directly, requiring them to be creative within the scope of Dunkin'. Secondly, the campaign promotes creativity and shearable posts which is always a win in the digital age.
The social media costume contest will run until November 1st. The initative will grant participants with the weekly opportunity of winning $100 USD gift cards. The grand prize is set to be$1,000 USD with an additional year of free coffee.