Dunkin' launches a social media costume contest that is sure to amp up the donut-loving business' presence on social channels. To participate, users are prompted to post pictures of Dunkin'-inspired outfits on Instagram and use the #DunkinDressUpContest tag. The company partnered with influencer Aww Sam who offers outfit inspiration on her blog with pictures and a how-to video. For one, this engages consumers directly, requiring them to be creative within the scope of Dunkin'. Secondly, the campaign promotes creativity and shearable posts which is always a win in the digital age.
The social media costume contest will run until November 1st. The initative will grant participants with the weekly opportunity of winning $100 USD gift cards. The grand prize is set to be$1,000 USD with an additional year of free coffee.
Why This Trend Is Growing
- Social Media Costume Contests
- Companies can engage consumers and generate user-generated content by hosting social media costume contests.
- Influencer Partnerships
- Collaborating with influencers can amplify a brand's presence and inspire customers to participate in contests or campaigns.
- Promoting Creativity and Shareable Posts
- Encouraging creativity and producing shareable content can increase a brand's visibility and engage a wider audience.
Industries Being Reshaped
- Food and Beverage
- Restaurants, cafes, and food brands can leverage social media costume contests to increase brand awareness and engage customers.
- Fashion and Retail
- Fashion brands and retailers can utilize social media costume contests to promote their products and encourage customers to create outfits using their merchandise.
- Marketing and Advertising
- Marketing agencies and advertising firms can offer services related to planning and executing social media costume contests for brands looking to boost their online presence.
