Dunkin' Embraces the Halloween Spirit with an Instagram Contest
References: awwsam & mobilemarketer
Dunkin' launches a social media costume contest that is sure to amp up the donut-loving business' presence on social channels. To participate, users are prompted to post pictures of Dunkin'-inspired outfits on Instagram and use the #DunkinDressUpContest tag. The company partnered with influencer Aww Sam who offers outfit inspiration on her blog with pictures and a how-to video. For one, this engages consumers directly, requiring them to be creative within the scope of Dunkin'. Secondly, the campaign promotes creativity and shearable posts which is always a win in the digital age.
The social media costume contest will run until November 1st. The initative will grant participants with the weekly opportunity of winning $100 USD gift cards. The grand prize is set to be$1,000 USD with an additional year of free coffee.
The social media costume contest will run until November 1st. The initative will grant participants with the weekly opportunity of winning $100 USD gift cards. The grand prize is set to be$1,000 USD with an additional year of free coffee.
Trend Themes
1. Social Media Costume Contests - Companies can engage consumers and generate user-generated content by hosting social media costume contests.
2. Influencer Partnerships - Collaborating with influencers can amplify a brand's presence and inspire customers to participate in contests or campaigns.
3. Promoting Creativity and Shareable Posts - Encouraging creativity and producing shareable content can increase a brand's visibility and engage a wider audience.
Industry Implications
1. Food and Beverage - Restaurants, cafes, and food brands can leverage social media costume contests to increase brand awareness and engage customers.
2. Fashion and Retail - Fashion brands and retailers can utilize social media costume contests to promote their products and encourage customers to create outfits using their merchandise.
3. Marketing and Advertising - Marketing agencies and advertising firms can offer services related to planning and executing social media costume contests for brands looking to boost their online presence.
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