Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Dunkin' Embraces the Halloween Spirit with an Instagram Contest

 - Oct 23, 2018
References: awwsam & mobilemarketer
Dunkin' launches a social media costume contest that is sure to amp up the donut-loving business' presence on social channels. To participate, users are prompted to post pictures of Dunkin'-inspired outfits on Instagram and use the #DunkinDressUpContest tag. The company partnered with influencer Aww Sam who offers outfit inspiration on her blog with pictures and a how-to video. For one, this engages consumers directly, requiring them to be creative within the scope of Dunkin'. Secondly, the campaign promotes creativity and shearable posts which is always a win in the digital age.

The social media costume contest will run until November 1st. The initative will grant participants with the weekly opportunity of winning $100 USD gift cards. The grand prize is set to be$1,000 USD with an additional year of free coffee.