Dunkin' Donuts released a summer ad campaign called Dunkin'Terns, featuring actor and comedian, Will Arnett, and Content Creator, Corporate Natalie. The campaign aims to promote Dunkin' Iced, a line of cold drinks, including iced coffee and refreshers.
In the comedic campaign video, Will Arnett and Corporate Natalie host meetings with well-known "interns" to develop ways to promote Dunkin' Iced. These "interns" include Joey Fatone, A.J., McLean, Chef Nick DiGiovanni, Yoon, Ahn, SypherPK, and Maia Reficco.
The products in the Dunkin' Iced are Iced Coffee, Dunkin' Refreshers, and SPARKD' Energy by Dunkin'. The Iced Coffee is a Dunkin' Donuts classic, brewed daily with customizable options. Dunkin' Refreshers are available in Mango Pineapple, Strawberry Dragonfruit, and a limited-time Kiwi Watermelon. SPARKD' Energy by Dunkin' is the latest addition, iced fizzy drinks with vitamins, minerals, and caffeine. The flavors include Berry Burst and Peach Sunshine.
Image Credit: Dunkin' Donuts
Why This Trend Is Growing
- Celebrity-driven Marketing
- Leveraging famous personalities like Will Arnett and Corporate Natalie can significantly boost brand engagement and visibility.
- Comedic Branded Content
- Utilizing humor in marketing campaigns can create memorable and shareable content that resonates with a broad audience.
- Collaborative Campaigns
- Partnerships with influencers and celebrities offer authentic promotional opportunities and can drive diverse consumer interest.
Industries Being Reshaped
- Food and Beverage
- New promotional strategies in the food and beverage industry can increase market share and customer loyalty.
- Digital Marketing
- Innovative digital advertising campaigns represent new ways to capture consumer attention and engagement online.
- Entertainment
- The intersection of entertainment and advertising presents opportunities to merge audiences for greater impact and reach.
