The Warburtons Halloween bread packaging has been launched by the brand as a way to pay homage to the autumnal holiday and delight adult and kid consumers alike.
The packaging features a see-through section that allows the fresh bread product within to stand out, while the perimeter is accented with spooky imagery like a haunted house, ghost and flying bats. The brand's name is also cleverly changed to Warbootons to add a distinctly spooky accent for consumers to appreciate when picking up a pack this fall.
The Warburtons Halloween bread packaging will be popping up in the convenience store sector starting on October 11 and will be around for four weeks to get consumers ready for the upcoming celebration.
The Warburtons Halloween Packaging is Playful and Eye-Catching
Michael Hemsworth — October 12, 2018 — Lifestyle
References: warburtons & conveniencestore