For Fall/Winter 2018, BAPY Taps into Artist Lauren Tsai
After an 11-year hiatus, contemporary fashion label BAPY releases a collection and the lookbook is headed by visual artist Lauren Tsai. For Fall/Winter 2018, the brand focuses on communicating a chic vibe for the "Busy Working Lady." The release taps into some contemporary notions in fashion — including staple pieces like relaxed trousers, leather jackets, trench coats, and clean-cut sweaters.
Lauren Tsai does a great job in exhibiting the fashion-forward offerings by the newly returning BAPY. The collection builds on the notions of "French chic" and "modern cuts for the stylish female professional." The offered apparel has a well-calculated color palette that is exceptionally balanced, allowing for the "Busy Working Lady" to have an ample choice of garments that can be adapted and be styled for any occasion.
Lauren Tsai does a great job in exhibiting the fashion-forward offerings by the newly returning BAPY. The collection builds on the notions of "French chic" and "modern cuts for the stylish female professional." The offered apparel has a well-calculated color palette that is exceptionally balanced, allowing for the "Busy Working Lady" to have an ample choice of garments that can be adapted and be styled for any occasion.
Trend Themes
1. Fashion Collabs with Artists - Fashion brands partnering with artists to create unique collections to appeal to consumers.
2. Casual Chic - Rise in popularity of relaxed and comfortable fashion for the modern working professional.
3. Balanced Color Palette - Fashion brands focusing on a well-calculated and balanced color palette in their collections.
Industry Implications
1. Fashion - Opportunity for fashion brands to partner with artists to create unique collections and appeal to wider audiences.
2. Art - Artists can collaborate with fashion brands to showcase their own unique design aesthetic and increase exposure.
3. Marketing and Advertising - Opportunity for marketers to promote fashion collaborations with artists and showcase innovative designs with well-calculated color palettes.
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