Niigata Prefecture's craft beer label art successfully mixes minimalist design with pop culture. For its Echigo Beer, the company taps into Hayao Miyazaki — the director of Studio Ghibli's cult-favorite 'My Neighbor Totoro.'
An exceptional approach to branding, the packaging of the alcoholic beverage will immensely appeal to fans of the anime. The beer label art consists of "Miyazaki's rendition of Toshio Suzuki’s original calligraphy signature." The director reproduces it in a very accessible and minimalist manner, drawing attention through contrast and texture, as well as delighting with a strong modern vibe.
Without a doubt, this pop culture infusion into craft beer offerings testifies to the personable and special character of the product. Niigata Prefecture has set the price of its Echigo Beer to $38 USD for a pack of six.