The Sol Chelada has been announced as the latest canned cocktail from MillerCoors that is sure to be a hit amongst consumers seeking out an alternative to traditional beer and coolers.
The ready-to-drink cocktail is a mixture of beer and tomato juice that has been finished with a series of spices and lime for a distinctly savory flavor experience. The cocktails builds on the popularity of the classic chelada and michelada drinks that are quite popular in Mexico, Central America and border states in the US.
The Sol Chelada will launch in the US market in February 2019 and was explained by MillerCoors Marketing Manager, Elizabeth Hitch, who said, "A lot of people in the US are big fans, and we’re constantly hearing from them on social media, asking where they can buy it and when it’s coming here. There’s already an inherent fandom for this product in border states, and we’re excited to bring the next great innovation from Sol to drinkers here."
What's Driving This Trend
- Ready-to-drink Cocktails
- Businesses can capitalize on the convenience factor of ready-to-drink cocktails by experimenting with various flavor combinations for their target market.
- Savory Cocktail Flavors
- Savory cocktail flavors offer a unique taste experience for consumers and present an opportunity for businesses to create specialized menus that stand out in a crowded market.
- International-inspired Cocktails
- International-inspired cocktails appeal to consumers seeking to explore new and unique flavor experiences and present an opportunity for businesses to showcase cultural influences in their drink menu offerings.
Who This Affects Most
- Alcoholic Beverage Manufacturing
- Companies in the alcoholic beverage manufacturing industry can harness the growing popularity of ready-to-drink cocktails to expand their product lines and reach wider markets.
- Hospitality
- The hospitality industry can incorporate prepackaged Mexican cocktails as part of their beverage menu offerings for a unique and authentic experience for customers.
- Retail
- Retail businesses can feature prepackaged Mexican cocktails as part of their inventory and meet the demand of consumers looking for new and exciting beverage options to try at home.
