adidas' Second Dragon Ball Z Drop Features Characters Gohan & Cell
adidas Originals releases the second installment of its anime shoe collection and the Dragon Ball Z-inspired offerings pay tribute to the iconic showdown between Gohan and Cell. The drop is riddled with character references and is designed to evoke their battle that spanned over 11 episodes and is understood to be "the true finale of the Cell saga in the Dragon Ball Z canon."
The first pair of the anime shoe release is a tonal purple Deerupt silhouette with reflective hits, as well as a webbing mesh overlay that is a direct reference to the character's transformation into Super Saiyan 2. The second model embraces a similar silhouette but with a "distinctive green colorway" that references Cell's exoskeleton.
Both ultra-sleek and modern, the anime shoe offerings are completed with branding elements.
The first pair of the anime shoe release is a tonal purple Deerupt silhouette with reflective hits, as well as a webbing mesh overlay that is a direct reference to the character's transformation into Super Saiyan 2. The second model embraces a similar silhouette but with a "distinctive green colorway" that references Cell's exoskeleton.
Both ultra-sleek and modern, the anime shoe offerings are completed with branding elements.
Trend Themes
1. Anime Shoes - Disruptive innovation opportunities include collaborations between fashion brands and popular anime franchises to create limited-edition footwear collections.
2. Character References - Brands can explore innovative ways to incorporate character references from popular anime shows into their product designs and marketing campaigns.
3. Iconic Showdown Tribute - There is potential for brands to create limited-edition products that pay tribute to iconic battles or moments from popular anime series, tapping into the nostalgic appeal of fans.
Industry Implications
1. Fashion/apparel - Fashion brands can capitalize on the popularity of anime by releasing limited-edition apparel and footwear collections inspired by iconic characters and moments.
2. Entertainment/media - Player One, one of the biggest media companies, can explore partnerships with anime franchises to create exclusive merchandise that appeals to fans.
3. Collectibles/gaming - Companies within the collectibles and gaming industry can create figurines and accessories based on popular anime characters, providing fans with highly sought-after collectible items.
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