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Hennin-Olsens Launches Its New Line of Slow-Churned Ice Cream

 - Oct 19, 2018
References: anti.as & behance.net
These old-fashion ice cream containers harbor a nostalgic aesthetic that perfectly resonates with the contemporary consumer. Started in 1924, Henning-Olsen is Norway's first factory to manufacture frozen treats.

Today, the drive for innovation in flavor is motivating all sorts of combinations across the food sector, including some wild ones like Gelati's ketchup ice cream. From time to time, consumers long for an anchor and a reminiscence of the good old days.

Henning-Olsen aims to satisfy this craving quite literally by returning to the 30s and embracing the slow-churning technique for the iced treat. For its 'Sakte Kjærna Iskrem' product line, Henning-Olsen turned to Oslo-based agency ANTI for an ice cream container design that will capture attention. To build on the historic significance of the technique, the firm returns to the factory's design approach in the 30s and 50s.