The Cadbury Dairy Milk Remembrance Bar is Limited-Edition
Michael Hemsworth — October 26, 2018 — Lifestyle
The Cadbury Dairy Milk Remembrance Bar has been unveiled as a chocolate bar that marks 100 years since the First World War as a way to pay homage to those lost.
The limited-edition chocolate bar features branding that is inspired by the brands first packaging designs and has been emblazoned with poppy flowers that symbolize remembrance. The chocolate bar will be retailed in the UK with £0.3 of each bar sold being donated to the Royal British Legion to support the British Armed Forces, their families and veterans.
The Cadbury Dairy Milk Remembrance Bar was explained by Cadbury Brand Manager Beth Cameron who said, "Through our Remembrance Bar and partnership with the Royal British Legion, we are saying ‘Thank You’ to all who served, sacrificed, and changed our world during the First World War. The remarkable stories of the Cadbury workforce 100 years ago have shaped the business we are today and are particularly important for us to remember at the centenary of the end of WWI."
The limited-edition chocolate bar features branding that is inspired by the brands first packaging designs and has been emblazoned with poppy flowers that symbolize remembrance. The chocolate bar will be retailed in the UK with £0.3 of each bar sold being donated to the Royal British Legion to support the British Armed Forces, their families and veterans.
The Cadbury Dairy Milk Remembrance Bar was explained by Cadbury Brand Manager Beth Cameron who said, "Through our Remembrance Bar and partnership with the Royal British Legion, we are saying ‘Thank You’ to all who served, sacrificed, and changed our world during the First World War. The remarkable stories of the Cadbury workforce 100 years ago have shaped the business we are today and are particularly important for us to remember at the centenary of the end of WWI."
Trend Themes
1. Remembrance-themed Products - Opportunity for companies to create limited-edition products that honor significant historical events or memorialize victims of tragedies
2. Cause Marketing - Opportunity for companies to partner with non-profits or charities to donate a portion of sales to support a cause and increase brand recognition
3. Heritage Branding - Opportunity for companies to leverage their historical brand identity to evoke nostalgia and create a sense of tradition and authenticity
Industry Implications
1. Food and Beverage - Manufacturers of food and beverage products can create commemorative or themed products to drive sales and support charitable causes
2. Retail - Retailers can collaborate with non-profits or develop their own cause marketing campaigns to increase customer loyalty and generate positive PR
3. Non-profit - Non-profit organizations can partner with companies to create cause marketing campaigns that raise awareness and funds for their cause
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