This new Cadbury Dairy Milk chocolate gifting bar is being launched by the brand as a product for consumers looking to provide a treat to a friend or family member who they might not have been able to see in person for a while. The bars are each emblazoned with a complimentary message such as "You're All Kinds of Amazing" and "Perfect Just the Way You Are" to make them a great token of appreciation for loved ones. The treat will be priced at £4.23 and will be available until the end of September.
Brand Manager for Cadbury Gifting Nancy Moore spoke on the new Cadbury Dairy Milk chocolate gifting bar further saying, "The last year and a half has a taken a huge toll on the nation’s self-confidence but, we know a simple compliment can go a long way to lift someone’s mood. These bars have been created to encourage thoughtful gestures to those you value most, and we hope these new bars will inspire friends and families to share words of kindness with one another, and what better way to do this than with a bar of the nation’s favourite chocolate bar.”