Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Walkers Partnered with TerraCycle for Chip Packaging Recycling

 - Oct 14, 2018
References: conveniencestore
Concerns surrounding the vast amount of waste that is finding its way into our environments and waterways is pushing many brands to respond with new promotions like this chip packaging recycling program created by Walkers in the UK.

Created in partnership with TerraCycle, the recycling program works by encouraging consumers to drop off their empty chip packets to a variety of public collection locations across the country. Alternatively, consumers can also mail the packets directly to TerraCycle to help them be transformed into a variety of different items like fence posts, benches and much more.

The Walkers and TerraCycle chip packaging recycling program will run until the end of December and comes alongside news from the PepsiCo brand that it aims to make all its packaging 100% compostable, recyclable or biodegradable by 2025.