Concerns surrounding the vast amount of waste that is finding its way into our environments and waterways is pushing many brands to respond with new promotions like this chip packaging recycling program created by Walkers in the UK.
Created in partnership with TerraCycle, the recycling program works by encouraging consumers to drop off their empty chip packets to a variety of public collection locations across the country. Alternatively, consumers can also mail the packets directly to TerraCycle to help them be transformed into a variety of different items like fence posts, benches and much more.
The Walkers and TerraCycle chip packaging recycling program will run until the end of December and comes alongside news from the PepsiCo brand that it aims to make all its packaging 100% compostable, recyclable or biodegradable by 2025.
Why This Trend Is Growing
- Sustainable Packaging Programs
- Brands are partnering with recycling companies to create sustainability programs that encourage consumers to recycle and transform waste into new products.
- Circular Economy Initiatives
- Companies are implementing circular economy practices to reduce waste and create new revenue streams by repurposing waste into new products.
- Consumer Engagement for Recycling
- Brands are engaging consumers in recycling efforts and offering easy and convenient ways for them to recycle and create an eco-friendly impact.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies are leading the way in implementing sustainable packaging solutions to reduce their environmental impact.
- Waste Management and Recycling
- Waste management and recycling companies are partnering with brands to provide innovative solutions for repurposing waste into new products.
- Consumer Goods
- Consumer goods companies are implementing circular economy practices to reduce waste, increase sustainability, and create new revenue streams.
