Pei Wei Has Added a Cauliflower Rice Option as a Healthier Substitution
Michael Hemsworth — January 25, 2019 — Lifestyle
References: peiwei & brandeating
The increased demand for convenient, healthier food varieties amongst consumers is seeing new options like the Cauliflower Rice option at Pei Wei being introduced to satisfy this burgeoning market. The new rice alternative can be ordered in place of traditional rice in the various bowls available from the company and promises increased health benefits for consumers to enjoy. This includes a gluten-free profile that contains 70% less calories than traditional white rice and 88% less carbohydrates.
The Pei Wei Cauliflower Rice option will come in two options including regular and Cauliflower Fried Rice for an additional touch of flavor for patrons to enjoy. The new option is being promoted by the brand with the new Cauli FlowerPower Bowl that comes topped with steamed white chicken meat and a heaping assortment of vegetables.
Image Credit: Pei Wei
The Pei Wei Cauliflower Rice option will come in two options including regular and Cauliflower Fried Rice for an additional touch of flavor for patrons to enjoy. The new option is being promoted by the brand with the new Cauli FlowerPower Bowl that comes topped with steamed white chicken meat and a heaping assortment of vegetables.
Image Credit: Pei Wei
Trend Themes
1. Convenient Healthier Food Varieties - The increased demand for convenience and healthier food varieties presents an opportunity for innovative food companies to introduce new options like vegetable rice substitutes.
2. Gluten-free and Low-calorie Alternatives - The introduction of cauliflower rice as a gluten-free and low-calorie alternative to traditional white rice opens up possibilities for food businesses to cater to health-conscious consumers.
3. Customized Substitutions for Traditional Ingredients - The availability of cauliflower rice as a substitution for traditional rice allows restaurants and meal delivery services to offer customized options and cater to dietary preferences.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore and capitalize on the trend of vegetable rice substitutes by introducing innovative products and menu options that cater to consumer demands for healthier alternatives.
2. Health and Wellness - The health and wellness industry can leverage the demand for gluten-free and low-calorie options by developing and promoting cauliflower rice as a healthy alternative to traditional rice.
3. Restaurant and Meal Delivery - Restaurants and meal delivery services have an opportunity to offer customized substitutions for traditional ingredients, such as cauliflower rice, to meet the dietary preferences of their customers and stand out in the market.
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