Bourbon-Infused Proteins

Pei Wei is Serving Up New Gluten-Free Grilled Bourbon Chicken

Pei Wei has just unveiled a whole host of new dishes and one of the standouts is the chain's new Grilled Bourbon Chicken.

The new Grilled Bourbon Chicken consists of tender grilled chicken that's been hand-chopped and wok-tossed with a sweet and savory Bourbon sauce infused with Cajun seasonings. The grilled chicken is served over steamed rice, which makes the dish entirely gluten-free and a great choice for those with dietary restrictions.

Of course, the new Grilled Bourbon Chicken is not the only new dish to hit Pei Wei menus. The chain has also debuted House Special Chicken, Thai Coconut Curry, Spicy Drunken Noodles, and Firecracker Chicken (a brand new dish that is currently one of the chain's most popular menu items).

Image Credit: Pei Wei

Bourbon-infused Dishes
Restaurants can explore adding bourbon-infused dishes to their menu offerings to attract customers looking for unique flavor profiles.
Gluten-free Options
The rise in demand for gluten-free options presents an opportunity for restaurants to create dishes that cater to dietary restrictions.
Savory-sweet Flavor Combinations
Food manufacturers can explore incorporating sweet and savory flavor profiles in their products to appeal to consumers looking for unique taste experiences.

Industries Being Reshaped

Food and Beverage
Restaurants and food manufacturers can take advantage of trends towards greater flavor experimentation and dietary restrictions to create new dishes and products.
Health and Wellness
The demand for gluten-free options highlights the importance of catering to dietary restrictions and promoting healthier eating habits.
Hospitality and Tourism
Tourist destinations can incorporate local flavors and ingredients, such as bourbon, in their food offerings to create a unique culinary experience for visitors.
SCORE
0.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 10%
Freshness 12%