The Pot Rice meals have been relaunched by the Pot Noodle brand as a new way for consumers to enjoy their favorite flavors without having to create their own rice on a stovetop.
Coming in flavorful varieties that are inspired by recipes from Japan, India and Italy, the rice cups are simple to prepare and can be eaten from wherever. This speaks to the growing demand for convenient food varieties as consumers seek to save time without compromising when it comes to quality.
Speaking on the Pot Rice cups, Andre Burger, VP for Foods at Unilever UK, said, "Mealtimes have very much evolved from the traditional sit-down dinner. We know lifestyles are busier than ever and eating habits are becoming more fragmented due to shifts in culture, demographics, who we live with and how we spend our time and this is reflective of the growing demand for convenient hot snacks."
Single-Serve Instant Rice Meals
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