Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

S&P's Rice-Based Meal Spotlights Sustainable Thailand Agriculture

 - Sep 27, 2018
References: snpfood & packagingoftheworld
Riceberry, a crossbreed superfood rice that is grown in Thailand that's in antioxidants and has a disctinctive deep purple color, is the feature ingredient in these rice-based meals from S&P, a restaurant and bakery brand. S&P's organic riceberry-based meals share the many health benefits of the rice product and bring attention to the fact that the rice comes from Thailand—the quick meal packages include cheerful illustrations of farmers, which goes along with the brand's take on "GOOD FOOD, GOOD MOOD."

While some of the preservative-free, microwave-friendly riceberry rice meals are paired with eggplant, pork and green curry, others show the versatility of the ingredient with different meat and vegetable pairings.

Due to the numerous benefits that riceberry rice has, it is set to make its way to North America and appeal to health-conscious consumers as the next must-try super grain.