popchips founder and former CEO Keith Belling is introducing RightRice as a "breakthrough vegetable rice grain." Over the last few years, health-conscious consumers have become familiar with the idea of broccoli or cauliflower rice and now, RightRice introduces an ultra-nourishing option that is packed with protein. While many vegetable-based rice alternatives need to be sold in the frozen sections of stores, RightRice sets itself apart as a first-of-its-kind shelf-stable vegetable grain that's comprised of over 90% vegetables, including lentils, chickpeas, green peas and rice.
RightRice provides 10 grams of complete protein and five grams of fiber per serving, which makes it much more nutritionally rich than conventional white rice. The new product is being introduced in a range of varieties, including Original, Lemon Pepper, Spanish and Garlic Herb.