After introducing vegetable-rich alternatives to conventional rice, RightRice is introducing RightRice Risotto as a refreshed version of the staple Italian dish. Free from dairy and packed with protein, RightRice Risotto is plant-based, non-GMO and made with a combination of legumes—90% lentils, chickpeas and green peas and less than 10% rice plus dehydrated vegetables and spices, in fact.
A serving of this risotto is rich with 10 grams of plant-based protein, five grams of fiber and it can be prepared in about 12 minutes. RightRice Risotto can be found in a variety of flavors like Creamy Parmesan, Wild Mushroom, Basil Pesto, and Creamy Cracked Pepper.
Keith Belling, founder and CEO of RightRice, says, "As consumers are looking to incorporate more plant-based products into their diets without sacrificing taste or flavor, RightRice Risotto continues our focus on reimagining the rice aisle and redefining classic rice dishes."
Key Themes Behind This Trend
- Plant-based Alternatives
- The rise of plant-based rice dishes presents an opportunity to innovate new, sustainable protein options.
- Probiotics in Food
- The inclusion of probiotics in RightRice Risotto creates an opportunity to enter the growing functional foods market.
- Convenience Foods
- The quick preparation time of RightRice Risotto taps into the convenience food market and allows for potential adaptations in other rice dishes.
Where This Applies
- Food Production
- Food producers can explore plant-based and probiotic alternatives in traditional foods to meet growing consumer demand for sustainable, functional products.
- Health and Wellness
- The inclusion of plant-proteins and probiotics in rice dishes could be embraced by the health and wellness industry as a way to offer quick, nutrient-rich meal options.
- Retail
- Retailers can capitalize on the trend of convenient, plant-based eating habits by stocking and promoting these new food innovations.
