Buitoni and Impossible Foods created a new product for the refrigerated pasta category that features award-winning plant-based meat products. Available in two varieties, the pasta products include Impossible Beef Made From Plants and Impossible Italian Sausage Made From Plants. Both of these plant-based pastas are made with a three-cheese blend of ricotta, Grana Padano and Parmesan. While the Buitoni Ravioli with Impossible Beef mimics the taste and texture of real beef with a plant-based version plus basil and spices, the Buitoni Ravioli with Impossible Italian Sausage is enhanced with the flavors of fennel and garlic.
Tapping into the growing demand for refrigerated pasta, these products will help families easily replicate restaurant experiences at home.
Why This Trend Is Growing
- Plant-based Meat Products
- The trend towards alternative protein sources continues, creating opportunities for innovation in plant-based meat products.
- Refrigerated Pasta
- With the increasing demand for convenience and quick meals, the refrigerated pasta category presents opportunities for new and innovative products.
- Replicating Restaurant Experiences at Home
- As the pandemic continues, consumers are seeking ways to recreate their favorite restaurant dishes at home, creating opportunities for products like Buitoni & Impossible Foods' Meatless Alternative Raviolis.
Industries Being Reshaped
- Food Manufacturing
- Food manufacturers can leverage the trend towards plant-based meat products and create innovative products that cater to consumers looking for alternative protein sources.
- Grocery Retail
- The increasing demand for refrigerated pasta provides a growth opportunity for the grocery retail industry, which can create new products that cater to busy consumers seeking convenient meal solutions.
- Restaurant Industry
- As consumers seek ways to replicate restaurant experiences at home, the restaurant industry can explore new revenue streams by partnering with food manufacturers to create products that offer restaurant-quality meals at home.
