Tolerant, the organic brand renowned for its organic, single-ingredient chickpea and lentil pastas, recently announced the launch of a new range of legume-rice alternatives. The better-for-you lineup includes the new Organic Riced Red Lentil Pilaf -- a pre-seasoned red lentil-based pilaf. The new offering boasts more protein and fiber compared to regular rice and is available in four flavors including Spanish-Style Paella, Asian Ginger, Wild Mushroom, and Smoky Peruvian-Style.
Niloo Mirani, Tolerant’s Director of Marketing, noted: “Tolerant offers delicious, plant-based foods that anyone can enjoy. In developing this product line, it was important the product was easy to prepare, so time-starved consumers can enjoy it without sacrificing flavor and with health paramount."
Image Credit: Tolerant
Key Themes Behind This Trend
- Legume-rice Alternatives
- Opportunity to develop innovative plant-based alternatives to traditional rice that offer higher protein and fiber content.
- Pre-seasoned Red Lentil Pilaf
- Potential to create convenient and flavorful pre-seasoned pilaf products based on organic red lentils.
- Better-for-you Food Options
- Demand for healthier food choices presents an opportunity to develop nutritious alternatives to traditional rice dishes.
Where This Applies
- Organic Food
- Organic food industry can tap into the trend of legume-rice alternatives and capture health-conscious consumers.
- Plant-based Foods
- Plant-based food industry can explore the innovation potential of developing pre-seasoned red lentil pilaf products.
- Convenience Foods
- Convenience food industry can cater to time-starved consumers by offering quick and easy-to-prepare legume-rice alternatives.
