What is the trend of legume-rice alternatives?

Opportunity to develop innovative plant-based alternatives to traditional rice that offer higher protein and fiber content.

What is the trend of pre-seasoned red lentil pilaf?

Potential to create convenient and flavorful pre-seasoned pilaf products based on organic red lentils.

What is the trend of better-for-you food options?

Demand for healthier food choices presents an opportunity to develop nutritious alternatives to traditional rice dishes.

What are the implications for the organic food industry?

Organic food industry can tap into the trend of legume-rice alternatives and capture health-conscious consumers.

What are the implications for the plant-based foods industry?

Plant-based food industry can explore the innovation potential of developing pre-seasoned red lentil pilaf products.

What are the implications for the convenience foods industry?

Convenience food industry can cater to time-starved consumers by offering quick and easy-to-prepare legume-rice alternatives.

Organic Legume-Rice Alternatives : Organic Riced Red Lentil Pilaf

Organic Legume-Rice Alternatives

High-Protein Plant-Based Pasta Products Image 1

High-Protein Plant-Based Pasta Products Image 2

Tolerant to Launch Organic Riced Red Lentil Pilaf at Expo West

Grace Mahas — March 2, 2020 — Lifestyle

References: tolerantfoods & nosh

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Tolerant, the organic brand renowned for its organic, single-ingredient chickpea and lentil pastas, recently announced the launch of a new range of legume-rice alternatives. The better-for-you lineup includes the new Organic Riced Red Lentil Pilaf -- a pre-seasoned red lentil-based pilaf. The new offering boasts more protein and fiber compared to regular rice and is available in four flavors including Spanish-Style Paella, Asian Ginger, Wild Mushroom, and Smoky Peruvian-Style.

Niloo Mirani, Tolerant’s Director of Marketing, noted: “Tolerant offers delicious, plant-based foods that anyone can enjoy. In developing this product line, it was important the product was easy to prepare, so time-starved consumers can enjoy it without sacrificing flavor and with health paramount."

Image Credit: Tolerant

Trend Themes

Legume-rice Alternatives — Opportunity to develop innovative plant-based alternatives to traditional rice that offer higher protein and fiber content.
Pre-seasoned Red Lentil Pilaf — Potential to create convenient and flavorful pre-seasoned pilaf products based on organic red lentils.
Better-for-you Food Options — Demand for healthier food choices presents an opportunity to develop nutritious alternatives to traditional rice dishes.

Industry Implications

Organic Food — Organic food industry can tap into the trend of legume-rice alternatives and capture health-conscious consumers.
Plant-based Foods — Plant-based food industry can explore the innovation potential of developing pre-seasoned red lentil pilaf products.
Convenience Foods — Convenience food industry can cater to time-starved consumers by offering quick and easy-to-prepare legume-rice alternatives.

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