In collaboration with Leikeli47, beauty brand Milk Makeup launched a makeup music video that introduces its new theme song. Leikeli47 is an artist who embraces anonymity and sports a signature mask that challenges her audience to pay attention to the music without distraction. In this video, it also serves as an accessory that draws focus to the brand's vibrant assortment of lip products.
As well as calling out specific products and innovations from the brand, the Milk Makeup music video spotlights some of the company's philosophies on challenging gender norms and celebrating individuality.
Although consumers are comfortable with the fact that musicians regularly release music videos and that branded product placement is also common, they can now expect to find catchy songs from their favorite brands stuck in their heads.