In an attempt to make people reminisce about their childhoods, Apple's ad for the iPhone 6s features the Cookie Monster from Sesame Street.
In the commercial the puppet is seen making a batch of cookies, talking to Siri and setting the timer on his cellphone when he puts the cookies in the oven. The rest of the Apple ad reveals Cookie Monster waiting around impatiently for his timer to go off so he can eat his cookies. In a separate "bloopers" reel that Apple released, Cookie Monster is seen getting overly excited, talking to the film crew and scarfing down the cookies once they have finished baking.
This comedic Apple ad provides humor and entertainment to viewers, all while promoting Apple's products.
What's Driving This Trend
- Nostalgic Advertising
- Opportunity for companies to leverage childhood nostalgia in their marketing campaigns.
- Humorous Branding
- Chance for brands to incorporate humor and entertainment into their advertising to engage and entertain consumers.
- Celebrity Collaborations
- Potential for brands to partner with well-known characters or figures to enhance their brand image and appeal to a wider audience.
Who This Affects Most
- Technology
- Disruptive innovation opportunity for tech companies to develop unique and entertaining advertisements that showcase their products.
- Advertising & Marketing
- Opportunity for advertising agencies and marketers to create engaging and humorous campaigns that resonate with consumers.
- Entertainment
- Chance for entertainment companies to collaborate with brands and leverage iconic characters or personalities in their marketing initiatives.
