The Flavor of Doritos HeatWave Changes from BBQ to Spicy

 - Jun 3, 2017
References: doritos & prnewswire
Just in time for summer, the new Doritos HeatWave tortilla chips have arrived with a dual-personality.

The flavor of this snack starts out quite tame with a pleasant but not at all over-powering BBQ taste and then suddenly changes to a bold and spicy BBQ chilli. The effect of these is a fun, unexpected twist on a classic snack. This new flavor experience is also available in a chipotle cream and chilli combination.

The commercial for the Doritos HeatWave depicts a man who has adopted an animatronic baby dragon that is sweet as can be, but wreaks havoc everywhere he goes with his fiery breath. The ad has a zany sense of humor the brand is known for in its marketing.