What is the trend of flavor-changing snacks?

Opportunity for snack companies to explore unique flavor combinations that provide a surprising taste experience.

What is the trend of humorous marketing campaigns?

Chance for brands to showcase their playful side and connect with consumers through funny and memorable advertisements.

What is the trend of seasonal product launches?

Space for brands to capitalize on seasonal themes and release limited-edition products that cater to the customers’ preferences during specific times of the year.

What are the implications for the snack food industry industry?

New flavor combinations and unique product designs can help companies gain a competitive edge and attract new customers.

What are the implications for the advertising industry industry?

Innovative and humorous marketing campaigns can grab consumers’ attention and help brands stand out in a saturated market.

What are the implications for the seasonal consumer products industry industry?

By focusing on seasonal themes and preferences, companies can create products that align with consumer needs and increase brand loyalty.

Flavor-Changing Chips : Doritos HeatWave

Flavor-Changing Chips

The Flavor of Doritos HeatWave Changes from BBQ to Spicy

Mary Van Puymbroeck — June 3, 2017 — Lifestyle

References: doritos & prnewswire

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Just in time for summer, the new Doritos HeatWave tortilla chips have arrived with a dual-personality.

The flavor of this snack starts out quite tame with a pleasant but not at all over-powering BBQ taste and then suddenly changes to a bold and spicy BBQ chilli. The effect of these is a fun, unexpected twist on a classic snack. This new flavor experience is also available in a chipotle cream and chilli combination.

The commercial for the Doritos HeatWave depicts a man who has adopted an animatronic baby dragon that is sweet as can be, but wreaks havoc everywhere he goes with his fiery breath. The ad has a zany sense of humor the brand is known for in its marketing.

Trend Themes

Flavor-changing Snacks — Opportunity for snack companies to explore unique flavor combinations that provide a surprising taste experience.
Humorous Marketing Campaigns — Chance for brands to showcase their playful side and connect with consumers through funny and memorable advertisements.
Seasonal Product Launches — Space for brands to capitalize on seasonal themes and release limited-edition products that cater to the customers’ preferences during specific times of the year.

Industry Implications

Snack Food Industry — New flavor combinations and unique product designs can help companies gain a competitive edge and attract new customers.
Advertising Industry — Innovative and humorous marketing campaigns can grab consumers’ attention and help brands stand out in a saturated market.
Seasonal Consumer Products Industry — By focusing on seasonal themes and preferences, companies can create products that align with consumer needs and increase brand loyalty.

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