The Generation Gap ad is a celebration of the affordable fashion brand's longevity.
To reflect this, it takes viewers back to the 90s, with retro footage that shows models and other representatives talking about what the brand means to them. Primarily, they discuss the freedom that comes with the simplicity of the clothing, as the brand's pieces allow them to truly feel like themselves, rather than a product of a creative director's vision. Included in the Generation Gap ad is the iconic Naomi Campbell, who wears a white tee with rolled sleeves and light-wash denim shorts,the same outfit she wore decades previously.
About half of the commercial is gritty and black and white, however the other half is more modern, with clear resolution and full-color shots. This reflects the evolving nature of the brand, as well as the pieces that have been carried over as a part of its new limited-edition series that commemorates the 90s. With this, Gap makes vintage pieces new again and allows consumers to get their hands on classic looks that have largely disappeared over the years.