This Splendid Chocolate Commercial Shows What Kids Think of Love

 - Feb 16, 2017
References: youtube & adweek
Splendid Chocolate, a brand that's based out of Montreal, Quebec, joined with BBR Saatchi & Saatchi, an Israeli creative agency, to create an adorable commercial that features a panel of children who offer their most honest opinions.

Throughout the ad, they're asked what they think of relationships between couples, as well as what they think of the romantic holiday that comes every February. All of the young boys and girls respond similarly, however each has a highly original response that's the product of their own perception. One boy states that he will never get married because he does not want to kiss someone. A little girl shares similar views and says that she'd rather kiss her pet cat than any boy. Another girl says that she does not like boys because they have runny noses, which she finds to be gross.

At the end of the Splendid Chocolate commercial, a boy tries a piece of he brand's product, which he spits out instantly. By linking the way the children view love to the way dark chocolate tastes to them, the brand offers a clear and humorous message, which is: "When you grow up you'll get it."