This year's Airbnb Super Bowl ad makes a political statement in light of what is currently going on in regards to people's civil rights in the United States.
Although making a statement about embracing people for their differences in their racial and ethnic backgrounds and their sexual orientations should not be a political one, the current climate in the United States is one in which making such statements could anger certain people. The Airbnb Super Bowl ad understands this but rejects the unnecessary controversy surrounded by such statements in order to emphasize the importance of embracing diversity, and the many positive impacts it has had on the United States. The commercial is accompanied by the hashtag '#weaccept,' which people in Twitter can use to proclaim their own preferences for diversity and acceptance.
In a time where many American's civil rights appear to be at jeopardy, it is essential for brands and those with influence to make a stance on the right side of history.
Diversity-Embracing Homestay Commercials
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