A new Rimmel ad was released to promote the makeup brand's 'Volume Shake Mascara.'
The commercial stars British model Cara Delevingne, as well as Nadia Rose, a UK-born rapper whose music accompanies the video. Throughout, the model poses in futuristic settings, while the camera pans back to Rose and a crew of dancers continuously. In addition to these shots, the Rimmel ad shows Delevingne applying the mascara in an elegant fashion, and later dancing along with the tube of it, which she passes to the dancers as well. With this, the makeup brand features its product a little more fluidly.
By featuring Delevingne and Rose, it also boasts its UK roots, all while enticing consumers with a catchy track and interesting visuals.