PizzaRev values revolutionary ideas — they're built into the pizzeria's name itself — and so the company is putting its money where its mouth is with the 'Be Revolutionary' campaign. Fans of PizzaRev are being encouraged to share their ideas for revolutionary praxis with the hashtag #BeRevolutionary, and the most inspiring example will win free pizza for life.
PizzaRev began in Los Angeles, but the fast casual pizza chain has since opened 50 restaurants in 12 states, garnering a strong base of satisfied diners along the way. The Be Revolutionary campaign is a way to show off the company's core values to even more people. The incentive that PizzaRev has placed behind it isn't exactly a deterrent either.
On top of free pizza for life, the campaign includes weekly prizes like free pizza through the company's mobile app, PizzaRev swag, and more.
What's Driving This Trend
- Revolutionary Ideas
- The 'Be Revolutionary' campaign is encouraging fans to share their innovative ideas for revolutionary praxis, creating opportunities for disruptive innovation.
- Fast Casual Pizza Chains
- PizzaRev's success as a fast casual pizza chain with 50 restaurants in 12 states indicates disruptive opportunities for growth and innovation in the fast casual dining industry.
- Digital Loyalty Programs
- PizzaRev's campaign includes weekly prizes through their mobile app, highlighting the potential for disruptive innovation in the digital loyalty program industry.
Who This Affects Most
- Restaurant Chains
- PizzaRev's expansion to 50 restaurants in 12 states demonstrates opportunities for disruption and innovation within the restaurant chain industry.
- Food and Beverage
- The Be Revolutionary campaign and PizzaRev's popularity highlight opportunities for disruption and innovation within the food and beverage industry.
- Marketing and Advertising
- The use of the #BeRevolutionary campaign by PizzaRev showcases opportunities for disruption and innovation in marketing and advertising strategies.
