Häagen-Dazs will soon be launching a multi-sensory ice cream and photography pop-up in partnership with Bompas & Parr called 'My Exträordinary Life.'
The space will be decorated as an ice cream-inspired setting that references popular salted caramel and cookies and cream flavors. Guests who attend the pop-up are invited to take photos for Instagram to be entered in the #MyExtraordinaryLife competition. Winners from each session at the My Exträordinary Life pop-up will get the chance for their face to be 3D scanned and replicated on an ice cream bar dessert.
While many avid social media users are already enjoy taking great photos of their favorite products, brands are now offering incentives for taking and sharing beautifully composed photos, as well as workshops that teach consumers how to improve their photography skills.